“Whizzco’s platform allowed us to create a competitive ecosystem, which has enabled tighter customization, competition and editorial guideline control, yielding a 75% increase in content recommendation CPM.”
Ryan Nathanson
Before WhizzCo, native content advertising was a hermetically-sealed market. Publishers could only work with one content recommendation (CR) vendor at a time – often with long-term exclusivity contracts. Stuck in the early 2000s of digital advertising, there were no programmatic (or any other) auctions. No transparency. And none of the critical data needed for effective decision making.
WhizzCo data demonstrates that without competition for placements, high-traffic publishers left over $1B/year in ad revenue on the table in 2021.
Leveling the playing field, the vendor-neutral WhizzCo Native Ads Optimization Platform for Publishers enables, for the first time, fair and transparent competition in the native content recommendation space.
Looking to monetize a high-traffic domain with native content ads, brothers Alon and Guy Rosenthal understood that they were not earning as much as they should. As serial adtech entrepreneurs, they knew well how to optimize every other kind of online ad using programmatic platforms. But content recommendations were just not built that way.
They saw that content recommendation advertising needed an urgent shake-up, that it never reached the critical milestone of real-time bidding. So they built their own tool that would leverage machine learning to predict in real-time which vendor would provide the highest bid for their traffic. And it worked. Really well. So well, that they took their platform and expanded it to support all native ad vendors and qualifying high-traffic publishers.
Today WhizzCo’s multi-vendor platform serves hundreds of domains across the world ensuring publishers earn the highest, most appropriate bids for their traffic, every time.
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