About Us/
Why Whizzco/
Our Mission/

Building a fair content recommendation ecosystem, one algorithem at a time

Before WhizzCo, native content advertising was a hermetically-sealed market. Publishers could only work with one content recommendation (CR) vendor at a time – often with long-term exclusivity contracts. Stuck in the early 2000s of digital advertising, there were no programmatic (or any other) auctions. No transparency. And none of the critical data needed for effective decision making.

WhizzCo data demonstrates that without competition for placements, high-traffic publishers left over $1B/year in ad revenue on the table in 2021.

Leveling the playing field, the vendor-neutral WhizzCo Native Ads Optimization Platform for Publishers enables, for the first time, fair and transparent competition in the native content recommendation space. 

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5B+
Monthly add requests
100s
Domains
37.7%
Average CPM increase

Don’t take our word for it…read our reviews!

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“Whizzco’s platform allowed us to create a competitive ecosystem, which has enabled tighter customization, competition and editorial guideline control, yielding a 75% increase in content recommendation CPM.” 

Ryan Nathanson

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“Their intuitive platform makes monetizing our content a piece of cake”

Ivan Petricevic

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“WhizzCo has offered a unique solution for diversifying the user experience for content recommendation. The team is a pleasure to work with and performance is strong.”

Valerie Weldon

 

Our roots

Looking to monetize a high-traffic domain with native content ads, brothers Alon and Guy Rosenthal understood that they were not earning as much as they should. As serial adtech entrepreneurs, they knew well how to optimize every other kind of online ad using programmatic platforms. But content recommendations were just not built that way.

They saw that content recommendation advertising needed an urgent shake-up, that it never reached the critical milestone of real-time bidding. So they built their own tool that would leverage machine learning to predict in real-time which vendor would provide the highest bid for their traffic. And it worked. Really well. So well, that they took their platform and expanded it to support all native ad vendors and qualifying high-traffic publishers.

Today WhizzCo’s multi-vendor platform serves hundreds of domains across the world ensuring publishers earn the highest, most appropriate bids for their traffic, every time.

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    Alon Rosenthal

    Founder, CEO

    • Founder, CEO, and serial entrepreneur. Before WhizzCo, he co-founded a $180 mm per year adtech giant. 
    • Guy’s (look right) brother. 
    • Do not say anything bad about Maccabi Haifa FC in front of him. 
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    Ruy Rosenthal

    Founder and CTO

    • Founder and CTO with nearly two decades of software engineering and leadership experience. 
    • Alon’s (look left) brother. 
    • Lunch quality specialist who has blacklisted most restaurants available on Wolt. 
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    Pamela Becker

    CMO

    • CMO who previously led the marketing at companies like ironSource, SafeCharge (Nuvei), and Matomy. 
    • She also runs a charity, Jeremy’s Circle
    • Plus she is a published fiction author. (Look her up on Amazon)
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    Yval Nahum

    VP Product

    • VP Product & Partnerships with over 15 years of experience in business development, mostly at high tech companies.
    • He is an avid wild swimmer.
    • Is the proud owner of Halva, an adventurous mutt.
  • Founder, CEO, and serial entrepreneur. Before WhizzCo, he co-founded a $180 mm per year adtech giant. 
  • Guy’s (look right) brother. 
  • Do not say anything bad about Maccabi Haifa FC in front of him. 
  • Founder and CTO with nearly two decades of software engineering and leadership experience. 
  • Alon’s (look left) brother. 
  • Lunch quality specialist who has blacklisted most restaurants available on Wolt. 
  • CMO who previously led the marketing at companies like ironSource, SafeCharge (Nuvei), and Matomy. 
  • She also runs a charity, Jeremy’s Circle
  • Plus she is a published fiction author. (Look her up on Amazon)
  • VP Product & Partnerships with over 15 years of experience in business development, mostly at high tech companies.
  • He is an avid wild swimmer.
  • Is the proud owner of Halva, an adventurous mutt.
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We are always looking for talent

Check out our open positions

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