Blog Goodbye, matched content. Hello multiplex.March 1, 2022, will mark the end of an era. The end of Google’s Matched... Read more
Press Moving content recommendation out of the chumboxHow did content recommendation become the black sheep of the digital ad family – and... Read more
Blog Ad quality – and what publishers can do about itIf you’d have to pick a buzzword for native advertising it would definitely be ad... Read more
Press Publishers: Just say no to exclusive rev-share contractsBill Nolte, CRO at WhizzCo recently wrote for What’s New In Publishing why it’s not... Read more
Blog Lessons from arbitrage: Do’s and don’ts for better native ad monetizationArbitrage publishers are arguably the virtuosos of the digital advertising space. Much like playing poker,... Read more
Press WhizzCo On Why Content Recommendation Needs A ShakeupAllison Shiff of Adexchanger recently interviewed WhizzCo CEO Alon Rosenthal about why its time for... Read more
