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Blog by the WhizzCo Team

Content Recommendation’s Tipping Point

Content Recommendation’s Tipping Point

History repeats itself, and WhizzCo CRO Bill Nolte shows where the native ad space is heading, based on where all the other online ad channels have been. “In the same way that the SSP led the way to better yield optimization and fewer ad ops headaches for publishers a decade ago, the content recommendation market is maturing and publishers are…

Stop the Squeeze! The End of Exclusive Advertising Contracts

Stop the Squeeze! The End of Exclusive Advertising Contracts

Israeli publisher Walla recently won a supreme court case against Taboola. Walla wanted out of their contract, which specified that they were required to exclusively use the Taboola content recommendation widget on their site. Despite the termination letter Walla sent, Taboola slapped them with a suit.  Is it fair and necessary protection for a native…

What to ask when your native ad vendor wants exclusivity

What to ask when your native ad vendor wants exclusivity

Does your content recommendation vendor want you to sign an exclusive agreement? Here are a number of questions to ask and consider to make sure you are making the best decision for your business, your bottom line, and your users.  Why is it so important for your content recommendation vendor to have exclusivity on your…

What’s in a CPM?

What’s in a CPM?

How to navigate content recommendation statistics: The CPM and how it is calculated has a direct and significant impact on your revenue. Unfortunately, today, there is no established industry standard to determine CPM.  As the native advertising space burgeons, with plenty of excellent vendors, each vendor calculates CPM and other elements according to how they…

TechCrunch: WhizzCo helps publishers maximize their content recommendation revenue

TechCrunch: WhizzCo helps publishers maximize their content recommendation revenue

Anthony Ha of TechCrunch recently chatted with WhizzCo CEO Alon Rosenthal about how WhizzCo is opening the content recommendation ecosystem to fair and transparent competition. “Rosenthal and his team have built what they call a Content Recommendation Yield Platform, pulling native advertising from more than 40 different content recommendation providers, predicting which one will deliver…

Publishers endorse WhizzCo performance, service and technology

Publishers endorse WhizzCo performance, service and technology

Publisher Reviews: Thank you to our publishers who provided these reviews!  Akhil Gahlawat, wwfoldschool.com “We’ve come to the end of yet another great FY we had with WhizzCo as our partners for monetizing web content. I just wanted to take a moment and express my sincere gratitude on behalf of Dynamite Digital Media for all…