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Blog by the WhizzCo Team

How a US news publisher raised native ad revenue by 43%

How a US news publisher raised native ad revenue by 43%

This data-driven, US-based news publisher uses content recommendation advertising to monetize three high-traffic websites. They drive visitors via newsletters sent to their engaged user base. Before integrating WhizzCo’s platform in January 2020, the publisher worked exclusively with one content recommendation vendor. Goals The publisher was looking to significantly grow their content recommendation revenue across their…

WhizzCo welcomes Bill Nolte (CRO) and Pamela Becker (CMO)

WhizzCo welcomes Bill Nolte (CRO) and Pamela Becker (CMO)

With WhizzCo revenue up by 6x in 2020, the company is strengthening its sales and marketing team with experience from CNET, CNN, Google, PubMatic, Taboola, and ironSource Ramat Gan, Israel, July 7, 2021 – WhizzCo, the company unlocking the content recommendation market to competition, is expanding its sales and marketing team and welcomes Bill Nolte…

4 ways to raise multi-domain native ad revenue

4 ways to raise multi-domain native ad revenue

Managing a well-crafted native ad program for one domain is no small order – doing so for multiple domains is an almost superhuman task. One needs to stay on top of dozens of moving parts to reach the best results. We get it. We have helped hundreds of high-traffic publishers lift their CPMs, learning every…

Content Recommendation’s Tipping Point

Content Recommendation’s Tipping Point

History repeats itself, and WhizzCo CRO Bill Nolte shows where the native ad space is heading, based on where all the other online ad channels have been. “In the same way that the SSP led the way to better yield optimization and fewer ad ops headaches for publishers a decade ago, the content recommendation market is maturing and publishers are…

Stop the Squeeze! The End of Exclusive Advertising Contracts

Stop the Squeeze! The End of Exclusive Advertising Contracts

Israeli publisher Walla recently won a supreme court case against Taboola. Walla wanted out of their contract, which specified that they were required to exclusively use the Taboola content recommendation widget on their site. Despite the termination letter Walla sent, Taboola slapped them with a suit.  Is it fair and necessary protection for a native…

What to ask when your native ad vendor wants exclusivity

What to ask when your native ad vendor wants exclusivity

Does your content recommendation vendor want you to sign an exclusive agreement? Here are a number of questions to ask and consider to make sure you are making the best decision for your business, your bottom line, and your users.  Why is it so important for your content recommendation vendor to have exclusivity on your…