As the window of opportunity begins to shift, publishers are now moving on to a new phase in content recommendation services. Big players, such as Outbrain and Taboola, among other small ones, are now rewriting the rules for the content recommendation landscape. Publishers are now finding themselves in a crossroads of guaranteed payments or revenue-share…
The open web environment outside Facebook’s properties has changed significantly in the years since its Audience Network launched. The majority of browsers have now turned off third-party web tracking by default. And Google, whose web browser commands the largest market share, indicated last month that it plans to switch off support for third-party cookies within…
Looked upon as sponsored content, native ads can differ from traditional advertising in a sense where they utilize content to build trust and engagement and directly paid opportunity that delivers an in-stream experience for users. Traditional advertisements, on the other hand, can be downright disruptive and can be placed anywhere on the website where there…