After plummeting in late March and April at the outset of the coronavirus crisis, media companies’ advertising businesses have been on the rebound in the second half of 2020, and that recovery has ramped up in October. One media executive said their company’s October revenue was up by double-digit percentage points over last October. A…
Trying to break out of the sponsored content monopoly is often seen as a risk better not taken. However, SHE Media took their chances with revolutionary technology and came out with almost double the profit. Leaving old tradition behind Just as many other ad revenue-driven companies, SHE Media turned to the biggest content recommendation providers…
As the window of opportunity begins to shift, publishers are now moving on to a new phase in content recommendation services. Big players, such as Outbrain and Taboola, among other small ones, are now rewriting the rules for the content recommendation landscape. Publishers are now finding themselves in a crossroads of guaranteed payments or revenue-share…