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Blog by the WhizzCo Team

Publishers endorse WhizzCo performance, service and technology

Publishers endorse WhizzCo performance, service and technology

Publisher Reviews: Thank you to our publishers who provided these reviews!  Akhil Gahlawat, wwfoldschool.com “We’ve come to the end of yet another great FY we had with WhizzCo as our partners for monetizing web content. I just wanted to take a moment and express my sincere gratitude on behalf of Dynamite Digital Media for all…

Interview “We are the Booking.com, Airbnb, or Fiverr of the online ad industry”

Interview “We are the Booking.com, Airbnb, or Fiverr of the online ad industry”

WhizzCo co-founder Alon Rosenthal sheds light on a tech field that thrived amid the Covid-19 crisis. A combination of smart market analysis, a niche that needed filling, and the biggest ongoing news story in a century, combined to make 2020 a breakout year for Israeli adtech company WhizzCo. The Covid-19 pandemic may have decimated some…

How SHE Media (PMC) Nearly Doubled Revenue in a Few Weeks

How SHE Media (PMC) Nearly Doubled Revenue in a Few Weeks

“As a publisher, diversifying revenue is extremely important. Adding on-page competition within our content recommendation module was a clear way to increase revenue.”  Ryan Nathanson, SVP Operations at SHE Media, part of the Penske Media Corporation (PMC) Who is SHE Media? SHE Media (formerly SheKnows Media) is a mission-driven digital media company created by  and…

To guarantee or not to guarantee, that is the question

To guarantee or not to guarantee, that is the question

As the window of opportunity begins to shift, publishers are now moving on to a new phase in content recommendation services. Big players, such as Outbrain and Taboola, among other small ones, are now rewriting the rules for the content recommendation landscape. Publishers are now finding themselves in a crossroads of guaranteed payments or revenue-share…

Facebook will shut down Facebook Audience Network’s mobile web arm

Facebook will shut down Facebook Audience Network’s mobile web arm

The open web environment outside Facebook’s properties has changed significantly in the years since its Audience Network launched. The majority of browsers have now turned off third-party web tracking by default. And Google, whose web browser commands the largest market share, indicated last month that it plans to switch off support for third-party cookies within…