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Blog by the staff at Whizzco team

To guarantee or not to guarantee, that is the question

To guarantee or not to guarantee, that is the question

As the window of opportunity begins to shift, publishers are now moving on to a new phase in content recommendation services. Big players, such as Outbrain and Taboola, among other small ones, are now rewriting the rules for the content recommendation landscape. Publishers are now finding themselves in a crossroads of guaranteed payments or revenue-share…