How to navigate content recommendation statistics: The CPM and how it is calculated has a direct and significant impact on your revenue. Unfortunately, today, there is no established industry standard to determine CPM. As the native advertising space burgeons, with plenty of excellent vendors, each vendor calculates CPM and other elements according to how they…
Anthony Ha of TechCrunch recently chatted with WhizzCo CEO Alon Rosenthal about how WhizzCo is opening the content recommendation ecosystem to fair and transparent competition. “Rosenthal and his team have built what they call a Content Recommendation Yield Platform, pulling native advertising from more than 40 different content recommendation providers, predicting which one will deliver…
Publisher Reviews: Thank you to our publishers who provided these reviews! Akhil Gahlawat, wwfoldschool.com “We’ve come to the end of yet another great FY we had with WhizzCo as our partners for monetizing web content. I just wanted to take a moment and express my sincere gratitude on behalf of Dynamite Digital Media for all…
WhizzCo co-founder Alon Rosenthal sheds light on a tech field that thrived amid the Covid-19 crisis. A combination of smart market analysis, a niche that needed filling, and the biggest ongoing news story in a century, combined to make 2020 a breakout year for Israeli adtech company WhizzCo. The Covid-19 pandemic may have decimated some…
After plummeting in late March and April at the outset of the coronavirus crisis, media companies’ advertising businesses have been on the rebound in the second half of 2020, and that recovery has ramped up in October. One media executive said their company’s October revenue was up by double-digit percentage points over last October. A…
“As a publisher, diversifying revenue is extremely important. Adding on-page competition within our content recommendation module was a clear way to increase revenue.” Ryan Nathanson, SVP Operations at SHE Media, part of the Penske Media Corporation (PMC) Who is SHE Media? SHE Media (formerly SheKnows Media) is a mission-driven digital media company created by and…