News/Events/
Industry Buzz/
Case Studies/

Blog by the WhizzCo Team

Why Native Ads Are Less Annoying Than Traditional Online Ads

Why Native Ads Are Less Annoying Than Traditional Online Ads

Looked upon as sponsored content, native ads can differ from traditional advertising in a sense where they utilize content to build trust and engagement and directly paid opportunity that delivers an in-stream experience for users. Traditional advertisements, on the other hand, can be downright disruptive and can be placed anywhere on the website where there…

Native Ads Optimization that Increases Revenue

Native Ads Optimization that Increases Revenue

Advertisers adapt native ads to the surroundings to get the viewer’s attention and pique their interest so that they read and share the ad. Many people don’t even realize they are seeing native ads on a website they’re visiting. Here are the different ways to optimize your native ads so that you can increase revenue….

Why the Taboola-Outbrain deal fell apart and what it means for publishers

Why the Taboola-Outbrain deal fell apart and what it means for publishers

Under the original plan, Taboola said it would acquire Outbrain for $250 million in cash and 30% equity of the combined company, which was set to be led by Taboola CEO Adam Singolda and have more than 2,000 employees. At the time, the companies said the combination of their platforms would make it more efficient…