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Why the Taboola-Outbrain deal fell apart and what it means for publishers

Why the Taboola-Outbrain deal fell apart and what it means for publishers

Under the original plan, Taboola said it would acquire Outbrain for $250 million in cash and 30% equity of the combined company, which was set to be led by Taboola CEO Adam Singolda and have more than 2,000 employees. At the time, the companies said the combination of their platforms would make it more efficient…