Native Ads Optimization that Increases Revenue
Advertisers adapt native ads to the surroundings to get the viewer’s attention and pique their interest so that they read and share the ad. Many people don’t even realize they are seeing native ads on a website they’re visiting. Here are the different ways to optimize your native ads so that you can increase revenue….
Why the Taboola-Outbrain deal fell apart and what it means for publishers
Under the original plan, Taboola said it would acquire Outbrain for $250 million in cash and 30% equity of the combined company, which was set to be led by Taboola CEO Adam Singolda and have more than 2,000 employees. At the time, the companies said the combination of their platforms would make it more efficient…