Blog Stop the Squeeze! The End of Exclusive Advertising ContractsIsraeli publisher Walla recently won a supreme court case against Taboola. Walla wanted out of... Read more
Blog What to ask when your native ad vendor wants exclusivityDoes your content recommendation vendor want you to sign an exclusive agreement? Here are a... Read more
Blog What’s in a CPM? And how are impressions counted?How to navigate content recommendation statistics: The CPM and how it is calculated has a... Read more
Blog To guarantee or not to guarantee, that is the questionAs the window of opportunity begins to shift, publishers are now moving on to a... Read more
Blog Why Native Ads Are Less Annoying Than Traditional Online AdsLooked upon as sponsored content, native ads can differ from traditional advertising in a sense... Read more
Blog Native Ads Optimization that Increases RevenueAdvertisers adapt native ads to the surroundings to get the viewer’s attention and pique their... Read more
