Blog Adtech evolution – The History 1994-2021It’s advertising that pays for all the free content that we now expect and enjoy... Read more
Blog How content rec advertising fell behind (and what we can do about it)Once upon a time – a long-long time ago – display ads of all sizes... Read more
Blog 4 ways to raise multi-domain native ad revenueManaging a well-crafted native ad program for one domain is no small order – doing... Read more
Blog Stop the Squeeze! The End of Exclusive Advertising ContractsIsraeli publisher Walla recently won a supreme court case against Taboola. Walla wanted out of... Read more
Blog What to ask when your native ad vendor wants exclusivityDoes your content recommendation vendor want you to sign an exclusive agreement? Here are a... Read more
Blog What’s in a CPM? And how are impressions counted?How to navigate content recommendation statistics: The CPM and how it is calculated has a... Read more
