Press Publishers: Always be optimizing…James Mortazavi writes in What’s New In Publishing about the importance of continuously optimizing content... Read more
Press Can Standardized Content Taxonomies Level The Playing Field For Publishers?Scale. That’s the dirty five-letter word that keeps advertisers and agencies spending their budgets with... Read more
Press Optimizing For Faster, More Relevant Ad Matches Based On RecommendationsLaurie Sullivan of MediaPost writes about the importance of continual optimization in the native ad... Read more
Press Content Rec Is Trying To Take Over The Open Web, But The Jury’s Still OutWhizzCo CEO Alon Rosenthal writes in AdExchanger’s The Sell Sider column. Market leaders Taboola and... Read more
Press The winners and losers of content recommendation’s data dietWhizzCo’s Bill Nolte writes on WARC: The lack of auctions in content recommendation means that... Read more
Press Responsibility For Ad Quality Differs Depending On Who You AskTo better understand the problems facing publishers around ad quality in content recommendation WhizzCo partnered... Read more
