Press Forget FOLO: Economic theory explains why vendors will take you backSwitching to a new native ad vendor (or, for that matter, even a hairdresser or... Read more
Press Moving content recommendation out of the chumboxHow did content recommendation become the black sheep of the digital ad family – and... Read more
Press Publishers: Just say no to exclusive rev-share contractsBill Nolte, CRO at WhizzCo recently wrote for What’s New In Publishing why it’s not... Read more
Press WhizzCo On Why Content Recommendation Needs A ShakeupAllison Shiff of Adexchanger recently interviewed WhizzCo CEO Alon Rosenthal about why its time for... Read more
Press WhizzCo Opens Instream Video Ad Offering To Competing VendorsMediaPost reports the launch of WhizzCo’s instream video offering that supports content recommendations with multiple... Read more
Press WhizzCo Launches In-Stream Video Ad OfferingWhizzCo increases content recommendation revenue by 27 – 43% by including targeted videos from multiple, competing... Read more