Ad quality/ Content recommendation/ Op-ed

Blog by the WhizzCo Team

27.01.2022

Moving content recommendation out of the chumbox

moving out of the chumbox

How did content recommendation become the black sheep of the digital ad family – and is there anything to do about it?

In his op-ed to the Adexchanger WhizzCo CEO Alon Rosenthal takes a look at the history of this branch of digital advertising – and offers some practical solutions for publishers to improve the quality of their content recommendation widgets.

The questions answered are burning ones. According to a recent survey by WhizzCo over half of the publishers were willing to forego ad revenue, some even more than 25%, to attract higher-quality advertisers.

For the full article on Adexchanger, click here. 

 

 

 

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