Native Ads/ SSPs/ Competition/

Blog by the WhizzCo Team

Content Recommendation’s Tipping Point

Content Recommendation’s Tipping Point

History repeats itself, and WhizzCo CRO Bill Nolte shows where the native ad space is heading, based on where all the other online ad channels have been.

“In the same way that the SSP led the way to better yield optimization and fewer ad ops headaches for publishers a decade ago, the content recommendation market is maturing and publishers are now ready for automated solutions to improve operations while increasing revenue and including additional ad quality standards, which is a priority.”

Read the full article on MarTechSeries!

Bill Nolte on MarTech Series




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