Press/FOMO Economics/Vendor Loyalty

Blog by the WhizzCo Team

Back
13.03.2022

Forget FOLO: Economic theory explains why vendors will take you back

FOMO economic theory press

Switching to a new native ad vendor (or, for that matter, even a hairdresser or dry cleaner) comes with a fair amount of anxiety. What if the current vendor figures it out and will not work with us anymore? What is the fallout, if any, if I decide to work with a niche provider, instead of, or in addition to one of the market-leading vendors?

WhizzCo CEO Alon Rosenthal‘s WNIP article answers these questions (and more) using economic theory, pointing out the mutually beneficial nature of publisher-vendor relationships.

Link to the original article

 

 

 

Are you still working with only one native video vendor? Get in touch today.

    Want to move from AdSense to AdX? Here’s how…

    Google AdX and AdSense are the two true cornerstones of our digital advertising world. AdSense –...
    Read more

    Goodbye, matched content. Hello multiplex.

    March 1, 2022, will mark the end of an era. The end of Google’s Matched Content...
    Read more

    Moving content recommendation out of the chumbox

    How did content recommendation become the black sheep of the digital ad family – and is...
    Read more
    Back
    Close