Press/ Multi-vendor/ Yield optimization

Blog by the WhizzCo Team


Predictive tech to serve best-performing recommendations

WhizzCo on Monday officially launches the Content Recommendation Yield Optimization Platform for publishers that enables them to work with multiple content recommendation engines like Outbrain simultaneously through an intuitive dashboard.

The predictive artificial intelligence (AI) algorithm supported by a machine-learning neural network predicts the CPM for each individual content recommendation vendor that serves impressions.

Click on to read the original>>>




Turn to AI to improve site and content performance

News publications are wrestling with uploading more content faster across more news channels and media than...
Read more

Content Recommendation’s Tipping Point

History repeats itself, and WhizzCo CRO Bill Nolte shows where the native ad space is heading, based on...
Read more

Stop the Squeeze! The End of Exclusive Advertising Contracts

Israeli publisher Walla recently won a supreme court case against Taboola. Walla wanted out of their...
Read more