Q4 2020/
Revenue Boost/

Blog by the WhizzCo Team


Publishers’ ad businesses are rebounding — for now

Digiday, November 4, 2020 – After plummeting in late March and April at the outset of the coronavirus crisis, media companies’ advertising businesses have been on the rebound in the second half of 2020, and that recovery has ramped up in October.

One media executive said their company’s October revenue was up by double-digit percentage points over last October. A second media executive said their company was set to rake in nearly as much revenue in October as it did in the entire second quarter. And an executive at a third media company said its October revenue had exceeded the second quarter mark.

Read more on Digiday>>>

How SHE Media (PMC) Nearly Doubled Revenue in a Few Weeks

“As a publisher, diversifying revenue is extremely important. Adding on-page competition within our content recommendation module...
Read more

To guarantee or not to guarantee, that is the question

As the window of opportunity begins to shift, publishers are now moving on to a new...
Read more

Facebook will shut down Facebook Audience Network’s mobile web arm

Digiday, February 5, 2020 – Facebook is planning to shut down the mobile web arm of...
Read more