Q4 2020/
Revenue Boost/
Publishers/

Blog by the WhizzCo Team

‘Our biggest quarter ever’: Publishers’ ad businesses are rebounding into the end of the year — for now

‘Our biggest quarter ever’: Publishers’ ad businesses are rebounding into the end of the year — for now

After plummeting in late March and April at the outset of the coronavirus crisis, media companies’ advertising businesses have been on the rebound in the second half of 2020, and that recovery has ramped up in October.

One media executive said their company’s October revenue was up by double-digit percentage points over last October. A second media executive said their company was set to rake in nearly as much revenue in October as it did in the entire second quarter. And an executive at a third media company said its October revenue had exceeded the second quarter mark.

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What’s in a CPM?

How to navigate content recommendation statistics: The CPM and how it is calculated has a direct...
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TechCrunch: WhizzCo helps publishers maximize their content recommendation revenue

Anthony Ha of TechCrunch recently chatted with WhizzCo CEO Alon Rosenthal about how WhizzCo is opening...
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Publishers endorse WhizzCo performance, service and technology

Publisher Reviews: Thank you to our publishers who provided these reviews!  Akhil Gahlawat, wwfoldschool.com “We’ve come...
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