Publishers’ ad businesses are rebounding — for now
After plummeting in late March and April at the outset of the coronavirus crisis, media companies’ advertising businesses have been on the rebound in the second half of 2020, and that recovery has ramped up in October.
One media executive said their company’s October revenue was up by double-digit percentage points over last October. A second media executive said their company was set to rake in nearly as much revenue in October as it did in the entire second quarter. And an executive at a third media company said its October revenue had exceeded the second quarter mark.