Turn to AI to improve site and content performance
What’s New in Publishing, June 2021 – News publications are wrestling with uploading more content faster across more news channels and media than ever before. And with fewer resources.
In the US, overall newsroom employment decreased by 23% between 2008 and 2019, down from 114,000 to 88,000 according to the Pew Research Center’s analysis of data from the Bureau of Labor Statistics. Data compiled from Statista shows that across the pond, British journalists faired slightly better.
One solution for hard-pressed digital publishers is to employ a solution that doesn’t work by the hour or even need to sleep or take a vacation – Artificial Intelligence (AI).
To be clear, the role of the journalist is sacred and critically important. However, AI technology has already been used in content industries for the past decade, optimizing certain tasks that are faster and often more effectively managed by technology, freeing human journalists to focus on journalism.
AI can provide publishers with new opportunities to serve their users more efficiently and effectively, making way for a number of essential new platforms. Here are just a few examples:
With publishers creating more content at a faster pace than ever, it’s hard to know which content should be sent to which user when and on what device. To address this problem, Piano developed AI technology that analyzes content performance so publishers may select the best content to send to each user at the right time and to the preferred device, thus increasing user engagement and content consumption. By analyzing various touchpoints, like when users open an email, click on an article, or what kinds of articles are read and for how long, Piano’s technology is able to make recommendations in a way that a human editor never could.
While Piano uses AI technology to enhance content engagement, GeoEdge uses AI to eliminate malicious advertising and content. No one wants to fall victim to an Internet scam, but increasingly, unsuspecting victims are clicking on malicious ads and content and providing credit card and other personal information to unscrupulous actors. Sometimes, malvertisers go beyond ads and create entirely fake websites to lure users, as recently happened to the BBC. To address this challenge, GeoEdge uses AI technology to monitor and record the behavior of every ad and landing page to uncover and isolate such ads.
We are also seeing more AI integrated into the online news ecosystem. New technology implemented by France Télévisions’ Data and Artificial Intelligence department helps journalists harness the power of AI to improve their reporting. Their team of 15 data scientists, data engineers, and data analysts worked together to analyze nearly 200 debates across France for the most recent regional elections. By using facial recognition, text recognition, speech-to-text technology, and natural language processing, the team was able to recognize and classify topics which enabled producing meaningful statistics for each debate including data visualizations. And combining data from multiple debates enabled telling new stories powered by charts, timelines, and maps made possible by the data processed and analyzed.