08.09.2020
Why the Taboola-Outbrain deal fell apart and what it means for publishers
Under the original plan, Taboola said it would acquire Outbrain for $250 million in cash and 30% equity of the combined company, which was set to be led by Taboola CEO Adam Singolda and have more than 2,000 employees. At the time, the companies said the combination of their platforms would make it more efficient for advertisers looking to buy sponsored links across the web and that the new company would increase revenue for publishers thanks to increased investment in technology and product.