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Blog by the WhizzCo Team


“WhizzCo helps publishers maximize their content rec revenue”

Anthony Ha of TechCrunch recently chatted with WhizzCo CEO Alon Rosenthal about how WhizzCo is opening the content recommendation ecosystem to fair and transparent competition.

“Rosenthal and his team have built what they call a Content Recommendation Yield Platform, pulling native advertising from more than 40 different content recommendation providers, predicting which one will deliver the highest revenue for a given impression (whether that’s measured in CPM, CPC or CPA) and then delivering the ad from that provider.”

Read the full article here.



Predictive tech to serve best-performing recommendations

WhizzCo on Monday officially launches the Content Recommendation Yield Optimization Platform for publishers that enables them...
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Turn to AI to improve site and content performance

News publications are wrestling with uploading more content faster across more news channels and media than...
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Content Recommendation’s Tipping Point

History repeats itself, and WhizzCo CRO Bill Nolte shows where the native ad space is heading, based on...
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