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TechCrunch: WhizzCo helps publishers maximize their content recommendation revenue

TechCrunch: WhizzCo helps publishers maximize their content recommendation revenue

Anthony Ha of TechCrunch recently chatted with WhizzCo CEO Alon Rosenthal about how WhizzCo is opening the content recommendation ecosystem to fair and transparent competition.

“Rosenthal and his team have built what they call a Content Recommendation Yield Platform, pulling native advertising from more than 40 different content recommendation providers, predicting which one will deliver the highest revenue for a given impression (whether that’s measured in CPM, CPC or CPA) and then delivering the ad from that provider.”

Read the full article here.

 

 

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