If you had to put together the all-stars team of native ad vendors - who would make the cut and why? Below is the list of native ad vendors for 2023 Use them wisely, use them all.
Say hi to one of the first content recommendation platforms. Adblade was launched in 2008 and is going strong ever since. The company only works with US traffic.
India - home to 1 billion potential visitors and Adgebra will help you monetize them. Add them to your vendor mix to serve well-paying ads to Indian visitors.
AdStyle serves ads to all users. This vendor is known for its aesthetic, clean layout, and its premium advertisers. If you want to avoid unsavory content and stick to brand-name ads - AdStyle is your friend.
Aniview started out as a video player tech company - and added their marketplace later. Their player is used by other vendors, too.
Anyclip offers a wide range of video solutions for publishers for web, mobile, and CTV/OTT platforms.
This vendor has been around for a while as Avantis Video. After merging with Browsi they stopped using a third-party player and developed their own, in-house widget.
CodeFuels fills inventories with search term and intent-based offerings. It works best for verticals strong on search terms (cars, phones, finance, etc).
You might want to work with Colombia if you have visitors from India. Colombia will give you decent returns on this otherwise hard-to-monetize geo.
Connatix delivers strong demand for US and Canadian traffic. Their claim to fame is their pool of brand name advertisers and their sleek-looking player.
Do you have premium content and visitors from the Far East? To serve them targeted content, make sure to use Dable.
What used to be Lockerdome is now Decide. Decide works well with news sites, but less so if you are looking for lifestyle or entertainment-themed ads.
Dianomi is a strong choice for domains specializing in finance and/or business that prefer brand-name advertisers and premium content.
EngageYA focuses on monetizing traffic from Tier 3 geos. The company help you serves ads to audiences from Africa, the Middle East, Latin America, and Eastern Europe.
Ex.co (you might know them as Playbuzz) started out as an instream quiz solution - and graduated into a full-blown native video solution with strong (partly direct) demand. They also create their own content.
Do you remember PowerInbox? Then you know Jeeng, too. The former acquired the latter and is now serving content ads for Tier-1 audiences.
Jubna specializes in serving ads for Arabic-speaking visitors from the Middle East and North Africa.
mGid serves a worldwide audience with a wide range of advertisers.
Minute Media is a real adtech evolution case study. The company started out as a publisher, later created their own video player, and then added their own demand to the mix - and very unique demand, at that.
If you know Newsmax - you know Netizen. Netizen used to be the digital arm of the conservative news site. Netizen has global reach and serves content to visitors from all geos.
A market leader, Outbrain covers all geos and works with a wide range of publishers.
Plista delivers ads to all visitors, but delivers premium content to German-speaking users from Germany, Austria, and Switzerland.
With a focus on music, gaming, Latin/X, and finance, Primis offers a sleek design, and brand-name advertisers, and original reels for visitors.
RevContent works with worldwide demand with a focus on Tier 1 geos. RevContent is a popular choice among news sites.
Speakol serves targeted ads to Gulf State (and Egyptian) traffic. Consider using them if you have significant traffic from these geos.
What is Plista to the German-speaking crowd, Strossle is to your Northern European users. Strossle delivers high-quality, language, and country-specific content to your premium Nordic visitors.
If you heard of just one vendor, it is probably Taboola. A market leader, Taboola works with every geo, and with a wide range of publishers.
Is your website attracting visitors with an interest in healthcare and medicine? TapNative serves ads that will tie in with those interests.
Vidazoo is a popular choice among arbitrage publishers. They also offer original content and contextual targeting.
Zergnet’s native ads are content-based and not product-based. The articles are primarily lifestyle and entertainment-focused. After clicking on a Zergnet-powered widget users are first taken to a landing page where it’s another click to the chosen article.