Depending on the targeted geo and the season, monthly fill rates can be quite a sad sight to behold when working with only one video ad provider. The low fill rate, naturally, affects the overall ad revenue, too.
WhizzCo publishers can plug in a number of different video ad providers – and leverage their inventories.
WhizzCo publishers are paid for video views, not clicks.
CPM-based pricing increases revenue, without users leaving your domain. Your visitors stay longer on your site and engage with more content.
You know your domains best. WhizzCo gives you the tools to closely monitor your native ad monetization, generate reports and make smarter, data-driven decisions about providers, ad placements, and more. We use standardized terms and KPIs for further transparency and comparability.
Ad quality has a direct effect on revenue and user experience. Adding native video to the admix is an easy way to increase any domain’s overall ad quality, improve user experience and increase native ad revenue by 27% on average.
We have the tech and, just as importantly, we have a mission.
We want publishers to receive the highest bid not just within the limited ecosystem of their chosen platform, but throughout all native ad platforms they wish to work with. Add the platforms you want to work with to your WhizzCo dashboard and let our neural network-based algorithm accurately predict the platform offering the highest CPM, every time.
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